LoveShackFancy, the global fashion, beauty, home, and lifestyle brand, teamed with SCADpro to bring a reimagined perspective to the brand's vintage and bespoke collections. Wanting a curated go-to-market strategy, the iconic brand prompted students to envision two product offerings: an archival collection of vintage pieces and a bespoke collection of one-of-a-kind LoveShackFancy designs. SCADpro students and faculty worked on researching, conceptualizing, creating, and producing a ready-to-launch campaign within the 10-week project.